Scarlet Li – a multidisciplinary designer based in New York City, working at the intersection between brand systems and digital interaction. She is currently a Designer at Zero Studios. 

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686 {2022}

686 is on the forefront of developing outerwear apparel for people to go everywhere and do anything. Born out of skateboarding culture, they’ve continuously innovated and set new benchmarks for what technical gear can do, keeping their active community front and center.

We partnered with the brand to translate its refreshed brand identity into a digital “flagship” experience centered on “reimagining performance.” We crafted a website that feels both aspirational and human—editorializing products, simplifying navigation, and introducing dynamic filtering to help users explore across snow and lifestyle categories. The result: a scalable platform that seamlessly balances story, style, and performance for 686’s community of adventurers.

Done at Zero Studios
Team: Ryan Strzok, Scarlet Li

Visit 686.com

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