Scarlet Li – a multidisciplinary designer based in New York City, working at the intersection between brand systems and digital interaction. She is currently a Designer at Zero Studios. 

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LaCroix {2024}

LaCroix is a cult-favorite sparkling water brand known for its vibrant flavors, iconic design, and zero sugar, zero calories appeal. We refreshed the website, launched a summer campaign, and produced organic social content inspired by LaCroix’s iconic can design. Anchored by the new theme ‘Find Your Fizz,’ the work highlighted self-expression through flavor, delivering a fun, modern, community-driven brand experience that sparked fresh engagement across channels.”

Done at Zero Studios
Team: Bethany Moy, Scarlet Li, Masha Osario, Sophie Pipitone

Visit lacroixwater.com

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