Scarlet Li – a multidisciplinary designer based in New York City, working at the intersection between brand systems and digital interaction. She is currently a Designer at Zero Studios. 

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Thryfty {2023}

Thryfty is a Detroit-based jewelry brand that fuses street culture with retro-futuristic design. Drawing inspiration from 90s subculture, the brand creates bold, statement pieces that embody individuality, grit, and self-expression. We focused on refining what made the brand strong while reimagining areas that needed growth. The result was a cohesive new brand system, an engaging digital experience, and a bold art direction inspired by 90s culture. 

Done at Zero Studios
Team: Reese Zerbo, Scarlet Li, Masha Osario, Nick Drain

Visit thryftydetroit.com

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